Monday, 12 September 2011

What is a music video?

Music video is not primarily a commodity form but a promotional one-Andrew Goodwin, 1992


Part of the construction of the image of a particular band or performer (part of the process of construction stardom)


A creative artefact of interest in itself 


The chief raison d'ĂȘtre for music television channels 


Marketing for other media products such as films 

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