My first step was to decide what exactly the poster for the band was going to focus upon; the forthcoming tour or album sales, or both. We decided that our band will focus on album sales and so decided that our focus should be mainly about the promotion of our CD and new songs to be released.
The next aspect of the poster design was to analyse the audience that we are focussing upon and look closely at what interests them. We are focussing on a teenage and young adult audience and decided that most teenage audiences associate a band firstly with its music and secondly with itís appearance without too much written content. So what we decided to produce was a picture of the band members along with some of the songs that they produce. It needed to be of high quality, concise and attract attention.
Our target audience is teenage and young adults and to this end we wanted to create a mod culture as we wanted scope to introduce new or different ideas to refer to without constraint. We wanted the band to be going against the mainstream, and as Dyer argues the image of the star can then be used to position the consumer in relationship to dominant social values. This can then be positioned so that it rejects or goes against the mainstream or dominant social values. In essence we wanted to show that the band had values such as creativity and quality as their priorities which connect to Keith Negus ideology "the natural ideology of creativity". Thereafter we made the decision that the band should focus on album sales instead of singles sales focusing more on a sophisticated audience.
We decided to focus on the image of the band to enhance their profiles and values taking the idea of creating something modern because of the influence of mod culture representing recycling, re-using and community spirit. In this respect we targeted our audience as modern youth and young adults who are prepared to go against the mainstream in order to show care and concern for their environment and the earth on which we live. Since the band is however mainly focused upon producing quality music they will almost certainly attract people with other values and ideas, but still in keeping with the mod culture.
We analysed other posters produced for similar audiences and this confirmed our decisions about the content and focus of our poster. For example, if you look at the posters below, you can see that our poster is similar to Nickleback's promotion poster for their album, "The dark Horse." We use band members to represent the group as a whole, along with their CD name, in essence creating a brand in the form of a poster.
The next aspect of the poster design was to analyse the audience that we are focussing upon and look closely at what interests them. We are focussing on a teenage and young adult audience and decided that most teenage audiences associate a band firstly with its music and secondly with itís appearance without too much written content. So what we decided to produce was a picture of the band members along with some of the songs that they produce. It needed to be of high quality, concise and attract attention.
Our target audience is teenage and young adults and to this end we wanted to create a mod culture as we wanted scope to introduce new or different ideas to refer to without constraint. We wanted the band to be going against the mainstream, and as Dyer argues the image of the star can then be used to position the consumer in relationship to dominant social values. This can then be positioned so that it rejects or goes against the mainstream or dominant social values. In essence we wanted to show that the band had values such as creativity and quality as their priorities which connect to Keith Negus ideology "the natural ideology of creativity". Thereafter we made the decision that the band should focus on album sales instead of singles sales focusing more on a sophisticated audience.
We decided to focus on the image of the band to enhance their profiles and values taking the idea of creating something modern because of the influence of mod culture representing recycling, re-using and community spirit. In this respect we targeted our audience as modern youth and young adults who are prepared to go against the mainstream in order to show care and concern for their environment and the earth on which we live. Since the band is however mainly focused upon producing quality music they will almost certainly attract people with other values and ideas, but still in keeping with the mod culture.
We analysed other posters produced for similar audiences and this confirmed our decisions about the content and focus of our poster. For example, if you look at the posters below, you can see that our poster is similar to Nickleback's promotion poster for their album, "The dark Horse." We use band members to represent the group as a whole, along with their CD name, in essence creating a brand in the form of a poster.
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