Tuesday 29 November 2011

The decision to use the scrap yard

Our group is promoting the band along the theme of recycling, re-using and community spirit developing out of a mod culture.  Society today has become very wasteful and often things are produced to use once or for a short period of time and then a new product is bought.  Take for example milk, most people purchase it in a carton or a plastic container which gets used once and then is thrown in the garbage where it is probably taken to landfill.  Years ago milk was purchased in milk bottles which were re-cycled and re-used.  Our group is attempting to promote the recycling and re-using going against the use once and throw it out mentality of our modern society.  







To reinforce the idea of re-using and recycling in the video we chose to set the scene scrap yard.  The cast is socializing demonstrating their community spirit and concern for recycling and uses both girls and boys representing equality to promote a message.  But, we also tried to used good looking and attractive people to appeal to young teenagers that might not appreciate the music as much as the video.

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