The ethos of our music video is the regeneration of old ideals, and the recycling of them into new ones. Applying specific emphasis on todays music industry's continuous production of similar artists, favouring the concept of image and quantity rather than art and quality. We encapsulated this through the embodiment and symbolism of the junkyard, which became an increasingly essential aspect to our performance and narrative through both locational shooting and studio shooting (with the utilising of green screen technology).
During our research and planning stage the use of media technology not only helped to define and chisel our video concept into a production level, but was in fact the core material we built upon. The largest technological anvil used in the process was the internet, specifically the websites Youtube, eBolgger and Wikipedia. Youtube was a fantastic insight into 'mod' world we were trying to establish, allowing us access to a variety of music deriving from the genre and era, but also film clips in relationship with the subculture such as Quadrophenia: link to clip. Wikipedia opened up a window of specifics of the culture, where youtube was lacking slightly, in the areas of their characteristics such as: fashion, clubs, music, dancing, amphetamines, scooters, gender roles and conflicts with rockers. Once our idea was finally formulated, we were then able to express and address the concept through eBlogger, a website allowing its members to upload and share information and opinions as frequently and as extremely as they desire. The information you can share ranges from a piece of writing to a video display, allowing a diverse exhibition of thought. Through the grounding of our storyboard animations, we were confident a potential video plot and narrative was in place, which then concluded with the decision to film our sketched sequence.
In the process of creating my band poster for Infernal the layering technique was employed in my utilising of the programme Photoshop. This enabled be to merge three photos, each portraying an individual band members face, into one portrait, slicing up the features to convey a single entity (furthering the thematic element of recycling). In the creation of the CD digipak photoshop enabled me to import pictures from Google, and with the burn effect and alteration of the saturation levels tarnish the image to depict an older vintage feel to the pack, as is achieved in the editing of the Union Jack flag displayed. Photoshop enabled me to crop, resize and correct colours on my imported pictures, but also allowed me to develop a font of my own, such as the tattoo calligraphy depicted as the logo draped across the front cover of the CD. The software has developed my computing skills but also my technological creativity, and proved to be a vital tool in the post-production stages.
Pre-production
During our research and planning stage the use of media technology not only helped to define and chisel our video concept into a production level, but was in fact the core material we built upon. The largest technological anvil used in the process was the internet, specifically the websites Youtube, eBolgger and Wikipedia. Youtube was a fantastic insight into 'mod' world we were trying to establish, allowing us access to a variety of music deriving from the genre and era, but also film clips in relationship with the subculture such as Quadrophenia: link to clip. Wikipedia opened up a window of specifics of the culture, where youtube was lacking slightly, in the areas of their characteristics such as: fashion, clubs, music, dancing, amphetamines, scooters, gender roles and conflicts with rockers. Once our idea was finally formulated, we were then able to express and address the concept through eBlogger, a website allowing its members to upload and share information and opinions as frequently and as extremely as they desire. The information you can share ranges from a piece of writing to a video display, allowing a diverse exhibition of thought. Through the grounding of our storyboard animations, we were confident a potential video plot and narrative was in place, which then concluded with the decision to film our sketched sequence.
Post-production
In the process of creating my band poster for Infernal the layering technique was employed in my utilising of the programme Photoshop. This enabled be to merge three photos, each portraying an individual band members face, into one portrait, slicing up the features to convey a single entity (furthering the thematic element of recycling). In the creation of the CD digipak photoshop enabled me to import pictures from Google, and with the burn effect and alteration of the saturation levels tarnish the image to depict an older vintage feel to the pack, as is achieved in the editing of the Union Jack flag displayed. Photoshop enabled me to crop, resize and correct colours on my imported pictures, but also allowed me to develop a font of my own, such as the tattoo calligraphy depicted as the logo draped across the front cover of the CD. The software has developed my computing skills but also my technological creativity, and proved to be a vital tool in the post-production stages.
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