Task 2 Narrowing down ideas

In this blog post I am going to present our proposal for the music video and first developement ideas:

Name: Infernal

We thought of a name of the band and due to the fact that we wanted a meanigful name, which would actually symbolize something and people might have specific assiociation with it we chose the name Infernal. Since we decided that we wanted to concentrate on Mod style we thought that a modern, but also different name might be the right for us. It is a synonym of "limbo" and I suggested that it will be suitable for our concept because it would remind the audience of hell, which is concept needing further research. However, an additional meaning to it is a very intense and uncontrolled fire. I did some research on theMod subculture and found out that in the late 1970s there were some mod rivals, which would suit the name as well.

There is a link to the article in wikipedia:

http://en.wikipedia.org/wiki/Mod_(subculture)

 Genre: Mod

We are thinking of Mod style, which is very interesting because the modern interpretation might aspire to creative decisions within the music video we would like to shoot.

Type of act: live performance

Our initial plan was to shoot a live performance with audience and fans. However, in order to be more innovative we would like to include a narrative/abstract approach to it, which we still have to discover. Nevertheless,, my personal opinion is that we should put a message across disregarding the song we are going to choose because it is important to be clear about the influence and the impact we would like to have on the audience.

Star Image: Mod style based

The clothes will be quite important (Mod often included tailor-made suits). The concept used to be continuous reinvention - mod = modern.

The picture is the Royal Air Force roundel, a mod symbol

So, our idea which we had to shoot the video in black and white with red accessories also suits the mod symbol of that time.

Target Audience:

The target audience would be young teenagers who are interested in a different type of music, like older music and prefer this type of music rather than the conventional pop or synthetic images which are created nowadays. So, a niche audience is the target one. I think that both female and male audience would be interested because teenagers usually like to be different and rebelious which is exactly the concept we would like to approach, but still not limit ourselves.

Choice of track:

The track we chose at first was The Kinks - All of the Day and all of the Night because it was quite up-beat and we all liked it. However, we thought that the lyrics are not very long and the song was too short (under 3mins). We would not have been able to be as create as we would like to be if we cannot interpret the lyrics due to the fact that there is not enough material in them. So, we decided to do another song by the Kinks - I'm Not Like Everybody Else. We really liked the fact that it is slower at the beginning and then gets faster, which means that we could interestingly use the variation in the beat. The lyrics are also interesting and there are two important themes we would like to explore and I find engaging as well - love, identity, personality. The song also symbolizes and rises some of the important themes of the mod subculture.